Corporate Sustainability in Emerging Markets

Question: Discuss about the Corporate Sustainability in Emerging Markets. Answer: Introduction Management comes from the word Manager, refers to system of a company which is in the hands of manager. He has to manage to whole system of the organization to reach the business to its goals. If there is a good management system in a company, then business can be run smoothly. The factors of production also include in a management system regarding labor, material, machine and money as the part of the management. Ecostore was started by Malcolm Rands with his wife Melanie in New Zealand eco village in the year 1993. At first it started its operation only in New Zealand but after that the company has much popularity in all over the countries. Then the company has grown up in all over the world including in Australia. The management system of the company in Australia is very much improved. The company is providing genuine products to the customers. It is spreading both nationally and internationally in the worldwide. The Ecostore in Australia focuses on whole management system of the company. The success of a company is totally depends on management of that company. For this, the Ecostore Company has a good management system in the whole country including Australia (www.ecostore.com.au). Background The company includes some strategic planning and strategic resources to manage the system of the company. It provides various products to the customers like laundries, dishes, homes, hand body washes, skin cares, hair, baby, ultra sensitive, fundraising etc,. All these products are provided by the company to the Australia and all over the countries. The company gives full satisfaction to the customers about their product formulation and safety criteria properly. Importance Ecostore is one of the principles-based companies which think about the customers who must exact know about their products and services. The company plays a very important role as an organizational behavior and also as a Human resource behavior in the country. It has much importance in Australia as well as in international business landscape. The importance is as follows; (Moscardo et al.M 2013). The company provides healthier products to their customers. The company provides safe environmental products to the society. The company is labeled with a full ingredient lists. Sustainability related issues of the company: The Ecostore Company was founded by Malcolm Rands with his wife Melanie in 1993. Sustainability report considers the impact of the company in the country. The company must have good impact in the market to run the business properly. In Australia, the Ecostore Company has become very grown up but still there is a little issue of sustainability. This sustainability is the negativity of the company and they are trying to solve the sustainability issue within the country. Nowadays, market is very competitive and this is one of the major reasons of sustainability. Although market is perfectly competitive, the company is trying to reduce the issue of sustainability in Australia and across the country. The company can make more profit if it reduces the sustainability related issue and produces the product in large quantity to satisfy the needs of the people. In order to reduce the sustainability related issue, the company is trying to maintain the uncertain cost of energy and also uses of m aterial for future references (Renouf 2013). Role of organizational behavior Organizational behavior gives solutions and also imminent towards solution to many challenges facing by the company. Organizational behavior performs some of the important role in management of the Ecostore company are as follows (Upstill-Goddar 2013); Globalization: Because of globalization, the company is not running longer within a specific country. The managers duty is to change the expansion of the company on the whole national border. The company has wide range of effect in the marketing strategy. It increases the production and decreases the needs of the customers (Delai and Takahashi 2013). Diversity of marketing workforce: Organizational behavior plays a very vital role in the Ecostore Company. The Company is providing goods and services to the whole Australia and to the other country as well. There is diversity in the company to maintain the workforce in the country. The company has to maintain the behavior channel in their preferred way of direction. The manager of the company deals with the diversity of workforce to promote its companys goodwill (Glass 2013). Improvement in quality and product: There is a problem of overindulgence supply in the industry because of this the competition has been increased. The manager of the Ecostore Company in Australia maintains the empowerment for their employees which is done by the organizational behavior within the country (Dainty 2013). Improvement of customers facilities: The Company gives its main focus on the service provided by them to the customers. If the products are genuine, the customers buy goods in more quantity because it can fulfill the needs of the people. The manager of the company improves the customers facilities with the help of organizational behavior (Nicholson 2013). Creation of positive environment: Organizational behavior also helps the Ecostore Company to create a work environment within the country because today is the era of competition and the market becomes very competitive now. It is helpful in the development of power of humanity. Human resource management practices The Ecostore Company is well known in over the world. It has also situated in other country excluding Australia. The Human Resource management system of the company is much better it maintain all the responsibility given by the company in a proper way. The Human Resource is very much needed in the company to run the business and to grow up the business. The Ecostore Company in Australia is very much popular and their Human Resource management system is good. In the practice of Human Resource, it maintains the company recruitment, hiring of employees, giving several benefits and suggestions to the employee. In the company, the Human Resource management maintains the training and development skill program within the marketing strategy. It must maintain the important issue of the company related to any work activities. The company runs by the instruction of Human Resource management system. If the company is in the hand of good Human Resource, then it can be run smoothly into the intern ational market. In order to run business internationally, all the departmental works have to be maintained by the particular Human Resource management in the Ecostore Company of Australia. The HR management practices, it has the power to suggest the manager in many issues related to either employees or the company. For example; manager and supervisor might be advised by the HR profession that how to hired the employees and also gives better decision to the manager about the product to maintain the profitability of the Ecostore Company in the Australia (Gutierrez and Seva 2016). Role of International Business In todays world, the Ecostore Company of Australia has become very grown up in the worlds market segmentation either domestically or internationally. Whole auditing system has to be maintained by the company like knowledge about the product, quantity and quality of the products and rates of the products in the market. The feature of Ecostore Company of Australia in relation to international business is spreading worldwide now. In the year of 1997, the founder of the company Rands and his family stirred to Auckland and established a retail store in Bay of Freemans. In the year of 2002, in New Zealand super market, the Ecostore has been launched. In the year of 2005, the range was expanded by the Ecostore for including cleaners household, baby care and body care. After that in 2009 it also launched in United State. All the needs of the customers are fulfilled by the company. Customers get full satisfaction with their services. The company provides several facilities like business resea rch, business activity and budget to the customers in the market (www.ecostore.com.au/) Ecostore of Australia is treated as one of the principles-based company which is widely spreading into the world. International business plays a very important role in the company. It provides different tools to the company like marketing strategy and supply chain of the product in the market segmentation. The company gives more focus on their product. If their product is good, people do higher demand for that product. As an international business, the company provides its email address and website where all the details about the company as well as about the product of the company are given to get more customers from all over the country. As company is growing internationally, it is also helpful for the company to enhance the production, quality, quantity and the rate of the products in the market by which the company can know the current market situation of the products (Clifton 2013). Role of Technology Management Technology management refers to a system of management which is related to the technical fundamentals of a company. It is important for a company to understand the worth of definite technology in the organization. Ecostore is considers as an international network of business which is very repute in the hydrogen field and the storage of electrochemical. Technology management plays a very important in the Ecostore Company because the company is running as an international business. All the technical work of the company is to be performed by the technology management. If there is any technical issue in the company that is about either the computer system or about the technical software, it can be done by the technology management. Malcolm Rinds book (Malcolm Rands ECOMAN) has given the concept of technology management in the company to understand the overall performance of the company either domestically or internationally. Ecostore Company of Australia is a big multinational company which is running in whole the country. As is it an international company, the technology management is helps the company in various ways such as to make good relationship with the technical software company, it has some tie up companies to get help as a technological system like Eco-tech solution limited. It is necessary to solve any technical problem by technology management in the company to run the business successfully. If there is a good management system in the company, the company can move on smartly and the chances of loss should be less. Basically company wants to make more profit and if there will be a good management system, it becomes more profitable. The employees of the company has given the all time technical suppor t because it can be happen any certain period of time. For this, a technology management in the company is very necessary (Ozorhon 2012). Analysis of entrepreneurship Entrepreneurship can be defined as the systematic process to design, launch and run a new business which generally build up as a small business. It is a capacity and willingness of a company to develop, organize and manage a business properly. Basically we can say that it is a component of foundation of a business. Ecostore Company is running well by the good analysis of entrepreneurship management which is generally operates within the entrepreneurship ecosystem. The entrepreneurship at the Ecostore of Australia plays a very important role in the business organization. It analyzes the company to run as per the requirement of the company and helps in the development of the company. The entrepreneurship analyses in launching the new product in the company and how to design the product, how customers should more convenient about the product and what kind of product customers should like most. These all ingredient are fulfilled by the analysis of an entrepreneurship. The success of Ecostore company of Australia is fully depends on the successful entrepreneurship of the company (Wiesner et al. M 2013). Role of innovation Ecostore was started by Malcolm Rands with his wife Melanie in New Zealand eco village in the year 1993. At first it started its operation only in New Zealand but after that the company has much popularity in all over the countries. Then the company has grown up in all over the world including in Australia. The management system of the company in Australia is very much improved. The company is providing genuine products to the customers. It is spreading both nationally and internationally into worldwide (Pecoraro and Uusitalo 2014). In order to set up a business, innovation is very necessary to start up a company. Today Ecostore of Australia is much popular within the country and providing the products as per the needs of the people only because of good innovation of the company. Since September 2014, Ecostore has transformed his all proprietary bottles to the mode of plastic from sugarcane. It is New Zealand who represented first around 98% of the bottle product of Ecostore. This innovation took place by the founder of the company Malcolm. In order to a good innovation of the company, it must have a sufficient working capital and labor to incorporate the company within the country (Ozorhon 2012). Future strategies management There are some strategies in the company by which the company includes some strategic planning and strategic resources to manage the system of the organization. Strategic planning refers to a planning of the organization that how to run the business and how the business can reach its maximum goals and objectives and also see the needs of the organization related to the employee or the organization itself. On the other hand, all the human and natural resources has to be maintained by this system. There are various types of resources related to a business to run the business properly. There is an optimum utilization of resources to manage the strategic system of an organization (Singleton and Nissen 2014). There are different types of strategies in the company which is helpful to maintain the business in todays era as well as in future, some are as mentioned here like growth strategy, product differentiation strategy and price skimming strategy. Growth strategy: A growth strategy refers to a launching of new product and give addition of new features in the existing product. Sometimes a small company wants to increase their product demand due to of competition in the market. For example; some small Cell Phone Company basically adds new feature to its products with the latest technology to increase the demand of the products (Ozorhon 2012). Product differentiation strategy: There is a strategy of product differentiation in the Ecostore where company wants to increase their product demand to face competition in the business world. Some small companies also differentiate their product when the market becomes very competitive. Hence, the product differentiation strategy helps in building up the brand loyalty of the company Ecostore in Australia (Hawkins 2014). Price skimming strategy: A price skimming strategy is a strategy of different skim of changes in price of the product in the company. Ecostore also considers price skimming strategy for some urban village. In order to provide its products facility to the whole country, the company must face the strategy of price skimming. Ecostore considers this strategy to make a genuine recover in their production and cost of advertising. The best example can be the introduction of a new technology in the Ecostore of Australia (Delai and Takahashi 2013). Conclusion Ecostore of Australia is a big healthy company which is spreading over the worldwide either nationally or internationally. The purpose of the company is to build up a latest green material and construct the technique to reduce the wastage and increase ecological. The company is founded by Malcolm Rands in New Zealand in the year 1993. It provides various products to the customers like laundries, dishes, homes, hand body washes, skin cares, hair, baby, ultra sensitive, fundraising etc,. All these products are provided by the company to the Australia and all over the countries. In conclusion it has been seen that the company is growing well in the business world. And it will get very much growth in future as well. The company is providing its services to the whole Australia as well as the suburb of Australia. On the basis of current production of Ecostore, the company saves 639 tonnes of CO2 every year in comparison of uses of petrochemical plastic which is correspondent to a daily or igin around 123,000. As a development technology, Ecostore has created a market plan to run the business in perfectly competitive market. Ecostore has intention to manufacture its product at 100% sugarcane bottles which is based on HDPE (High Density Polyethylene). The products of Ecostore have prosperity of scientific research and innovation behind them. Sir Ray Avery (New Zealander of the year 2010), directed our lead formulator and chemist. Ecostore has intention to manufacture its product at 100% sugarcane bottles which is based on HDPE (High Density Polyethylene). 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