Green Cabs Case Study - 1663 Words

MANT 303 – Entrepreneurship Assignment One – Green Cabs case study 1. Green Cabs has many opportunities to grow their business into other locations and also diversify into other services (e.g. courier services, shuttles, vans). They have resisted these opportunities to date. Should Green Cabs be taking these growth opportunities? Why or why not? I believe the decision to expand areas of Green Cabs opertaions is one that Callum Brown should offer more thought. Green Cabs currently possesses strong market positions in Auckland, Wellington and Christchurch and a distinct image with their bright green cabs. They have recently secured priority spaces at New Zealand’s three main airports and are increasing their exposure to consumers†¦show more content†¦Publically listing his company on the share market would be a great way to raise capital through share purchase. Investors would be attracted to the positive results Green Cabs have already achieved and would not hestitate to buy shares in the business. This would make expansion more feasible and allow for and easier entrance into some of harder areas. As a sole proprietor, Callum Brown is solely in charge of the direction of the firm. The case study does not stipulate whether or not he has any external influences to aid his decision-making. As Green Cabs begins to grow, it will make Callum’s workload much heavier, and he may struggle to make the best decisions for the firm. Raising capital through selling shares would allow positive growth within the firm as Callum Brown can afford to hire a management team in order to make more efficient and calculated business decisions. This could have negative effects to the business. With a strong set of values set by Callum, Green Cabs has a very positive image which attracts customers. Introducing new management introduces new ideas and potentially differing values. Callum is open with the fact that he doesn’t desire millions of dollars from Green Cabs. However when you have investors wanting a premium return on their shares, Green Cabs will be required to make as much profit as possible. This could have a potentially negative impact on their attempts to beShow MoreRelatedGreen Cabs Case Study1650 Words   |  7 PagesEntrepreneurship Assignment One – Green Cabs case study 1. Green Cabs has many opportunities to grow their business into other locations and also diversify into other services (e.g. courier services, shuttles, vans). They have resisted these opportunities to date. Should Green Cabs be taking these growth opportunities? Why or why not? I believe the decision to expand areas of Green Cabs opertaions is one that Callum Brown should offer more thought. 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AfterRead MoreUber2988 Words   |  12 Pagesæ ­ ¤Ã¥ ¤â€žÃ¤ ¸ ºÃ¨ ® ºÃ¦â€"‡ä ¸ ­Ã¦â€"‡é ¢ËœÃ§â€º ®Ã¯ ¼Å'è ¦ Ã¦ ±â€šÃ¥ ±â€¦Ã¤ ¸ ­Ã¥ ¡ «Ã¥â€ â„¢ ä ¸ »Ã¦  â€¡Ã© ¢ËœÃ¤ ¸ Ã¨ ¶â€¦Ã¨ ¿â€¡24ä ¸ ªÃ¦ ±â€°Ã¥ ­â€"ï ¼â€ºÃ¥  ¯Ã¥Å   Ã¥â€° ¯Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Ë†Ã¥â€° ¯Ã¦  â€¡Ã© ¢ËœÃ¥â€° Ã¥Å   Ã§   ´Ã¦Å ËœÃ¥  ·Ã¯ ¼â€°Ã¯ ¼Å'å‰ ¯Ã¦  â€¡Ã© ¢ËœÃ¤ ¸Å½Ã¤ ¸ »Ã¦  â€¡Ã© ¢ËœÃ©â€" ´Ã§ © ºÃ¤ ¸â‚¬Ã¨ ¡Å'çš„ä ½ Ã§ ½ ® ä ¸ »Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Å¡Ã© »â€˜Ã¤ ½â€œÃ¯ ¼Å'Ã¥ ° Ã¤ ºÅ'ï ¼Å'Ã¥ ±â€¦Ã¤ ¸ ­ å‰ ¯Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Å¡Ã¦ ¥ ·Ã¤ ½â€œ_GB2312ï ¼Å'å››å  ·Ã¯ ¼Å'Ã¥ ±â€¦Ã¤ ¸ ­ 阅å Å½Ã¥Ë†  Ã©â„¢ ¤Ã¦ ­ ¤Ã¦â€"‡æÅ" ¬Ã¦ ¡â€ Ã£â‚¬â€š æ ­ ¤Ã¥ ¤â€žÃ¤ ¸ ºÃ¨ ® ºÃ¦â€"‡ä ¸ ­Ã¦â€"‡é ¢ËœÃ§â€º ®Ã¯ ¼Å'è ¦ Ã¦ ±â€šÃ¥ ±â€¦Ã¤ ¸ ­Ã¥ ¡ «Ã¥â€ â„¢ ä ¸ »Ã¦  â€¡Ã© ¢ËœÃ¤ ¸ Ã¨ ¶â€¦Ã¨ ¿â€¡24ä ¸ ªÃ¦ ±â€°Ã¥ ­â€"ï ¼â€ºÃ¥  ¯Ã¥Å   Ã¥â€° ¯Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Ë†Ã¥â€° ¯Ã¦  â€¡Ã© ¢ËœÃ¥â€° Ã¥Å   Ã§   ´Ã¦Å ËœÃ¥  ·Ã¯ ¼â€°Ã¯ ¼Å'å‰ ¯Ã¦  â€¡Ã© ¢ËœÃ¤ ¸Å½Ã¤ ¸ »Ã¦  â€¡Ã© ¢ËœÃ©â€" ´Ã§ © ºÃ¤ ¸â‚¬Ã¨ ¡Å'çš„ä ½ Ã§ ½ ® ä ¸ »Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Å¡Ã© »â€˜Ã¤ ½â€œÃ¯ ¼Å'Ã¥ ° Ã¤ ºÅ'ï ¼Å'Ã¥ ±â€¦Ã¤ ¸ ­ å‰ ¯Ã¦  â€¡Ã© ¢ËœÃ¯ ¼Å¡Ã¦ ¥ ·Ã¤ ½â€œ_GB2312ï ¼Å'å››å  ·Ã¯ ¼Å'Ã¥ ±â€¦Ã¤ ¸ ­ 阅å Å½Ã¥Ë†  Ã©â„¢ ¤Ã¦ ­ ¤Ã¦â€"‡æÅ" ¬Ã¦ ¡â€ Ã£â‚¬â€š Case Analysis-Uber CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM-2036 PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang) 2015-03-16